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H&M is a clothing company from Sweden, having coupe of stores, most of them located in Krakow's shopping centers. With over 2000 shops around the world H&M is by no means one of the leading clothing companies, delivering fast fashion for women, men, teenagers and children.
Hennes & Mauritz is the original company name rebranded to H&M for the purpose of simplification of its perception worldwide. H&M states their mission as “Fashion and quality at the best price” and has been achieving goals with increasing the number of stores at a high rate. In collaboration with world recognized celebrities, like Madonna or Kylie Minogue and top fashion designers, like Karl Lagerfeld, H&M has won huge recognition globally, already being one of the most valued retail brand in the world.
To satisfy many varied requirements and tastes H&M creates its collections with a broad clientele in mind. It is the brand policy to allow customers find clothes and accessories for every occasion and new items of clothing arrive to stores on daily basis. Cosmetics and body products work as an addition to their fashion products. Meeting all necessary environmental obligations and not permitting cosmetic animal testing, H&M has become credible brand worldwide, developing successfully in competitive world of selling fashion design.