Idea Fix - Krakow
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Any city with pretensions to an artistic and cultural scene, particularly one with a large student population, is morally obliged to have at least a few stores specialising in edgy designer stuff, thus allowing any self-respecting hipster to maintain his or her individuality among the normal folk. Krakow is no exception, with a standout example being Idea Fix, located in trendy Kazimierz.
What sets Idea Fix apart from the local competition is its mission to provide products solely from Polish designers. Furthermore, the emphasis is on environmentally friendly and sustainable products. The shop is large and eclectic, with several rooms covering an area of some 250 square metres. Designer clothing accounts for a big percentage of the total space, but you'll also find furniture, photographs, art, witty and ironic souvenirs and gifts, vinyl records and books.
But it's not just the products - within these walls you also have access to custom tailoring, interior designers and other artisans. Handmade shoes or a useful laptop bag? No problem. Regular cultural activities include art exhibitions, multimedia events and sustained efforts to connect up and coming designers and artists with professional organisations.
In a way Idea Fix offers the opportunity to embrace an alternative lifestyle, but one that is also stylish and has a social conscience. The world of style is one that is constantly changing, and something that is appreciated by the fashion-conscious the world around. Here in Krakow is a store that shows off the best in new Polish design, with ambitions to develop further collaborations with major Polish companies and expand its retail base. If you want to see the rapidly changing face of modish young Poland, Idea Fix is a good place to start.